Explore a selection of client projects we're proud of, strategically designed to make an impact.
Startup Zero‑to‑One Brand Innovation
Member Recruitment Brand Strategy and VI Refreshment | CLUB Moolia
CLUB Moolia, an Australian sports club, embodies modern luxury with a focus on vitality. The brand introduced the "Energize Your World" platform and "Moolia Magic" membership strategy, evoking the thrill craved by sports car enthusiasts. The approach aims to recruit members through a fusion of power, technology, emotions, and adventure experiences, fostering a sense of unity among its community.
Deliverables
Brand Strategy
Brand Visual Identity (VI) Refreshment
Marketing Collaterals (Brochure, Website, Social Media)
Results
The refreshed brand strategy and visual identity successfully positioned CLUB Moolia as a distinctive luxury sports club in Australia. Even though construction faced delays and the property was later listed for sale, the brand itself was successfully established and continues to resonate with its target audience.
Brand Strategy & Visual Identity Development | OpenCorp
OpenCorp is a startup internet company aiming to build a transparent, high-tech HR online platform. Resolving the problems of a complicated and confusing HR process, OpenCorp addresses the need for efficiency and collaboration in traditional HR practices.
Deliverables
Naming
Brand Strategy
VI Design / Brand Assets
Brand MI Guidelines
Results
A robust brand strategy was crafted to address these challenges and transform the world of employment with a bold vision of "Connected Transparency" and the brand claim "Work Better Together," outlining the values, mission, and unique benefits of OpenCorp's HR platform. The company has since secured two rounds of funding, including Series B financing.
High‑Tech Go‑Global & Brand Elevation
Global Novel Medical Device Leader 0-1 Brand Creation | United InnoMed
United InnoMed is the global leader in novel device therapies and solutions for heart failure, which has obtained financing for entrepreneurship. We are responsible for the company's 0-1 corporate brand innovation.
Deliverables
Brand Strategy
VI Design / Brand Asset
Brand MI Guidelines
Corporate Communications
Office Design
Results
As a key high-tech Chinese company, United InnoMed secured three rounds of financing and laid a solid foundation for its development. The brand identity we built enabled effective recruitment, internal and external communications, and stakeholder engagement. The first batch of patented products has since completed clinical trials and is now officially launched in the market.
Surgical Robotic Medical Technology Company 0-1 Brand Creation | EABMED
We partnered with EABMED, a pioneering Chinese surgical robotics company, to build its brand from the ground up. Drawing inspiration from da Vinci's Vitruvian Man, we developed a complete brand identity positioned for the global medtech landscape.
Deliverables
Brand Strategy
VI Design / Brand Asset
Brand MI Guidelines
Corporate Communications
Office Design
Results
We developed a complete brand identity—including a symbolic logo, the bilingual claim "Enhancing Life, Ingenious Solutions," and a full mission-vision-values framework. The result positioned EABMED as a leader in robot-assisted minimally invasive surgery, amplified its investor appeal, and established a strong foundation for long-term impact in the global medtech landscape.
Consumer Goods 360 Integrated Marketing
Sports Brand's Success in China | Airin
We successfully helped Airin, a New York-based smart thermoregulation sports brand, enter the Chinese market, providing strategic and brand support across online and offline channels. This has helped the brand gain consumer trust and become a leader in thermoregulation sports technology.
Deliverables
Trademark Registration
Product Development
Brand Development / Visual Identity
E-commerce Co-Management
Social Media Co-Management
Results
We secured event partnership collaborations, established presence on 10 e-commerce and self-operated platforms, and executed co-branded collaborations to amplify brand presence. The brand has also received wide endorsement from celebrities and KOCs/KOLs across China.
Brand Transformation Success | Infansy’s
Infansy’s was a traditional maternity and baby clothing brand with years of experience. We revitalized its brand, including the logo, strategy, visual design, e-commerce presence, social media, and international brand positioning.
Deliverables
Bestseller Product Development
Rebranding (Globalization)
E-commerce Co-Management
Social Media Management
Results
We revitalized the brand into an international tech-wear brand image with revamped e-commerce visuals and product presentation, boosting sales by 30%. The new overseas brand presentation successfully expanded into international markets and laid the foundation for sustainable development.
Manufacturing Full‑Service & Creator Marketing
Social Media Management & Growth | KONE HOME
KONE, a global leader in elevators and escalators from Finland, faced the challenge of transitioning its traditional B2B expertise into the booming Chinese residential elevator market. We acted as the social media management partner to build and grow KONE HOME's brand presence on RedBook and WeChat from the ground up.
Deliverables
Official Account Launch (0-1)
Co-Managed Content Operations
Creative Video Production
Marketing Asset Development
Integrated Content Service
Results
We successfully guided KONE HOME's social transformation from industrial heritage into a premium lifestyle brand for its residential elevator line. With limited resources, we built the Xiaohongshu account into a key channel for customer engagement and lead generation, significantly enhancing brand awareness and premium perception among target consumers.
Social Commerce Management & Promotion | HiKOKI
Following our successful pitch to HiKOKI, we have served as their year-round agency partner. The E-Tech series is one of this year's core product lines for professionals, emphasizing brushless motor technology, high-efficiency output, and durability.
Deliverables
Product Series Positioning
Messaging & Copywriting
Promotional Strategy
Market Planning
Douyin Campaign Execution
Douyin Flagship Store Co-Operation
Influencer Management
Official Product Video Production
Product & Lifestyle Photography
WeChat Official Account Co-Operation
Results
We achieved steady growth in the TikTok brand keyword SEO, gradually closing the gap with international competitors like Bosch Power Tools. During the campaign period, we collaborated with over 15 vertical influencers, generating cumulative short-video exposure of more than 3 million views. In TikTok’s dropdown search results for "power tools," influencer-led campaign videos consistently ranked within the top 10 results, creating a stable entry point for search traffic. The campaign supported two core tool distributors, driving combined sell-in purchase volumes exceeding RMB 4 million, achieving clear validation across both brand building and commercial performance.
Brand Communications & Social Media Management
Rebranding and Content Marketing | American International School
Concordia International School aimed to refresh its brand to better reflect its mission and values. The goal was to modernize the school's visual identity, plan impactful events, and create key visuals under the refreshed brand strategy "Nurturing Bright Futures."
Deliverables
Rebranding
Visual Identity
Event Planning
Key Visual Creation
Results
The new brand was successfully launched and embraced by the community, strengthening engagement. A consistent and modern visual identity was established across all platforms. Rebranding events boosted participation and reinforced the school's mission.
Employer Branding and Social Media Management | Deloitte China
Deloitte China, a leading professional services firm, sought to strengthen its employer brand to attract top talent in a competitive market. We partnered with them to enhance their social media presence and communicate a compelling employee value proposition across key platforms.
Deliverables
Employer Brand Communications
Social Media Management
Content Creation & Copywriting
Campaign Planning & Execution
Key Visual Creation
Results
We built a distinctive employer brand identity that resonated with young professionals and recent graduates. Through strategic social media campaigns across WeChat and other platforms, we increased follower engagement and brand awareness. The integrated approach helped Deloitte China position itself as an employer of choice, driving higher application rates and stronger talent pipeline development.