Heartbeats of the Future: MarketingPulse 2025
It’s been two weeks since I returned from Hong Kong, but the energy of MarketingPulse 2025 still lingers. Representing MOSO Branding at the event was far more than a conference appearance—it was a timely check-in with the global marketing community and a vivid reminder of where our industry is headed.
Tracking the global market’s pulse
MarketingPulse offers Asia’s marketers, agencies and e-commerce experts a knowledge exchange and partnership building platform. Apart from obtaining latest market intelligence and learning best-practices from industry leaders, participants can also build cross-sector connections and discover latest customer experience innovations by joining.
Leading with Love: Nikkia’s Equation for Innovation and Impact
Nikkia Reveillac is a trailblazing force at the intersection of data, culture, and innovation. Whether guiding teams, designing breakthrough brand strategies, or mentoring the next generation, Nikkia lives by what she calls her “love equation”—a commitment to empathy, clarity, and courage in every project. Nikkia’s human-first approach, her passion for storytelling, and her commitment to mentoring the next generation define her leadership. Whether guiding global brands or advising startups, she brings wisdom, empathy, and clarity to a fast-changing world.
How Art Becomes the Soul of Ruinart
In his sharing, Fabien Vallérian revealed how art doesn’t just accompany Ruinart—it completes it. By commissioning artists and collaborating with cultural institutions, Ruinart gives its champagne a deeper resonance, transforming it into a multi-sensory experience. Art, he shared, allows Ruinart to express its values—sustainability, heritage, and elegance—without a single word. “We don’t just make champagne,” Vallérian said, “we create emotion.” It’s through this dialogue with artists that Ruinart becomes more than a drink—it becomes a cultural statement.
Reimagining Events with AI: Sum Wong’s Vision for the Future of Engagement
In his dynamic session, Sum Wong, CEO of EventX, unveiled how AI is redefining the event experience—from streamlining operations to supercharging lead generation. He emphasized that the future of events lies in personalization at scale, where smart automation bridges audiences across borders and time zones. Drawing from over 20,000 events hosted globally, Sum illustrated how EventX empowers organizers to maximize ROI through intelligent data insights, real-time engagement tools, and frictionless virtual-to-onsite transitions—making every event not just efficient, but unforgettable.
How GenZ is Shaping the Future of E-Commerce: Insights from China’s Leading Brands
During their session, speakers from 同仁堂, POIZON得物, 淘宝, and 小红书 shared the latest trends in China’s e-commerce landscape and the massive influence of GenZ on the market. 同仁堂 highlighted how traditional brands are blending heritage with digital innovation, while POIZON得物 discussed GenZ’s appetite for unique, street-inspired products. 淘宝 and 小红书 focused on how e-commerce is shifting towards hyper-personalization and community-driven marketing, all pointing to a future where GenZ’s preferences will define the direction of the industry.
As a leading branding agency in Shanghai since 2019, MOSO has been helping global clients thrive with comprehensive branding solutions. We are eager to continue expanding with the rapidly changing landscape of e-commerce and marketing, collaborating with innovators and marketers to shape the future together.
